Price is the biggest thing you control when you sell. Buyers search by price first, so the number you pick decides who sees your home. You choose the price. Our job is to give you the best information to choose it well.
What a good price does
- Gets your home in front of the most buyers who can afford it
- Brings in showings and offers early, when interest is highest
- Gives you the best shot at a strong final sale price
Buyers will compare
Buyers and their agents look at your home side by side with the others for sale and the ones that sold recently nearby. What matters most is how your home stacks up against those, not what you paid, what youâve put into it, or what a neighbor thinks itâs worth.
Why homes get overpriced
- Counting on getting back the cost of every update
- Needing a certain number to make the next move work
- Leaving âroom to negotiateâ
- Going by the tax assessment or an online estimate
- Emotional attachment (totally understandable!)
What overpricing can cost you
- The first few weeks matter most. Thatâs when your home is new to the buyers who have been waiting for the right one.
- Fewer showings. If the price is too high, the right buyers may never click on it, even if your home is nicer than the competition.
- Price cuts later. Once a listing sits, buyers start to wonder whatâs wrong with it, and a reduction may not win back that early interest.
- Appraisal trouble. If a buyerâs lender appraises the home below the price, the deal may need to be renegotiated.
- More carrying costs. Every extra month means another mortgage payment, taxes, insurance, utilities and upkeep.
How we help you pick the price
- A comparative market analysis (CMA) of recent nearby sales and the homes youâll compete with
- An honest walk-through of your homeâs strengths and anything buyers may push back on
- An estimate of what youâd walk away with after selling costs
- Regular updates once youâre listed, so you can adjust if the market tells us to
The market decides what a home is worth. Together, we decide the price. Get your free home value report to start.
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A short, plain-English look at whatâs selling in Rochester and nearby towns, put together by our team. See an example layout â